2 ms·
Apple only lost the personal computer war if you assume their goal was high volume/low margin market domination. I would argue it was not then and still is not
by jsz0 17y ago
Apple only lost the personal computer war if you assume their goal was high volume/low margin market domination. I would argue it was not then and still is not Apple's goal. The iPhone will almost certainly remain only a small subset of the overall SmartPhone market however it will remain one of the best and make Apple more money than companies with larger market shares of the SmartPhone market. So I'd agree this is a repeat of what has happened in the past but I wouldn't call it a mistake. I think Jobs knows exactly what his company is good at doing.
- m_eiman 17y agoThis video of Jobs talking about NeXT's target customers is interesting here, and I'd say that the target demographic hasn't changed very much since then: http://www.youtube.com/watch?v=p9dmcRbuTMY http://www.youtube.com/watch?v=p9dmcRbuTMY
- ZachPruckowski 17y agoIf we're talking about the '80s and '90s, there can be no real question that Apple screwed up badly. How and why are still legitimate questions, but the only reason Apple lasted until OS X was because Microsoft needed them as a token competitor. They were constantly on Death's doorstep, and I don't doubt that if MS wasn't under anti-trust watch, they could have finished Apple off then. If we're talking 2000s, then that's a totally different story.