It's not free money; it's money in return for a promise of goods once the business has started up, with the risk that the business might never get to that point

It's not free money; it's money in return for a promise of goods once the business has started up, with the risk that the business might never get to that point. I don't see why only certain types of businesses should use Kickstarter. The only times where it's upsetting to me are when people who already have more than enough money to take risks, instead turn to crowdfunding to convince others to.