those are outliers, and have a network effect ('moat'?) around them that ensures the game is theirs to lose. CL and Wikipedia started over a decade ago - anyon

those are outliers, and have a network effect ('moat'?) around them that ensures the game is theirs to lose. CL and Wikipedia started over a decade ago - anyone trying to get any sort of mindshare in those markets would not succeed without something that had a design (visual and ux flow) that was appealing to the users. In rare instances that might be barebones plaintext, but in most cases it won't be.