Yeah, what is it that makes theSkimm specifically for young women? The woman in the logo? I read theSkimm and I'm a young woman, but my impression is that it's

Yeah, what is it that makes theSkimm specifically for young women? The woman in the logo? I read theSkimm and I'm a young woman, but my impression is that it's written for the busy general public. How is "young women" more niche a target than male techies or, say, ops developers?