Half the price of the competition sounds nice, but they're also using a single motor that has less lifting power and aren't an established name that will necess

Half the price of the competition sounds nice, but they're also using a single motor that has less lifting power and aren't an established name that will necessarily be around in a decade to service your desk... This seems more of a business and marketing play than one of true cost cutting or technical innovation. It would be more impressive to be of equal capability, but less cost.