It's in Google's interest to stop dealing with Apple. They're in half the same markets. Far from costing millions of dollars, making the iPhone less attractiv

It's in Google's interest to stop dealing with Apple. They're in half the same markets. Far from costing millions of dollars, making the iPhone less attractive would be a good technical move, and positing as the open option would be a good market play. You're confusing fairness with equality. Apple isn't being equal--it's treating some developers differently than others. But it's certainly being fair--following the terms it laid out in the SDK agreement. This isn't about "making the company define how they interact with the public". Developers aren't the public. We're talking about publishing terms between developers and apple, and consumers only enter into the picture as an (albiet necessary) third party.