I think there is good behind short urls but they should all be same domain. Relying on a third party for links embedded everywhere will now be worthless for us

I think there is good behind short urls but they should all be same domain. Relying on a third party for links embedded everywhere will now be worthless for users of tr.im. Short urls are good but also readable urls are better. The whole short url thing stems from twitter and is being originally based on SMS. But it is breaking the web when this happens and not knowing what you are clicking on is a security problem. I could see a case for a corporate service for short urls like mycompany.tr.im/YHu8 or just mycompany.com/YHu8 etc. Then it redirects to a longer url within the same company. But it needs to be guaranteed to be there as long as the linked to endpoint exists.