It means that you attack their beliefs, not the person themself. Or you publicize their views and say that you disagree with them. In this case there are some p

It means that you attack their beliefs, not the person themself. Or you publicize their views and say that you disagree with them. In this case there are some people doing just that, which is fine. However IMO trying to launch a boycott against Firefox is silly and poorly thought out. You are only increasing the chance that people will be harrassed (disrespected) for their browser choice, and pushing people towards non-free software like Chrome and MSIE.