Or it may just be a matter of perspective; a manager might call a customer raising a complaint about terrible service someone whining for rebates on their next

Or it may just be a matter of perspective; a manager might call a customer raising a complaint about terrible service someone whining for rebates on their next meal. Does the customer see it that way? Are they venting to feel better or are they making a complaint because they want to redress a failure to deliver qualitatively on their expectation as patrons? Is it both? Is asking to be escalated to a manager when you call your ISP after numerous failings by level 1 support to adequately solve-to your satisfaction promulgating 'whininess'? End of the day whatever your chosen nomenclature of "I had the expectation of X and the responsible parties failed, so I'm going to speak up about it" it's just my lone opinion that calling it "victimizing yourself" is absurd.