Definitely check out Mixpanel. With respect to GA reports being confusing - while that may be the case, I wonder how much of that is an education issue. If yo

Definitely check out Mixpanel. With respect to GA reports being confusing - while that may be the case, I wonder how much of that is an education issue. If you haven't checked them out yet, Justin Cutroni has quite a few helpful posts on Event tracking: http://cutroni.com/blog/category/event-tracking/ http://cutroni.com/blog/category/event-tracking/ Hope that's helpful.