4 ms·
I actually did tons of A/B testing and 8:30am works way better than 6am (in terms of open rates). Honestly I've no idea why, but I have a few theories.
by xux 13y ago
I actually did tons of A/B testing and 8:30am works way better than 6am (in terms of open rates). Honestly I've no idea why, but I have a few theories.
- AznHisoka 13y ago6AM? Barely anyone is awake.
- xux 13y agoI used that to compare because a lot of others email out at that time: Digg, WSJ, Quartz, etc.
- transitionality 13y agoThat is so odd. You would think that an email sent at 6 am would get more people than one sent at 8:30 am, because it gets the news-at-the-desk people and the early-riser, news-during-breakfast people. Of course, one can't argue with data. But it's odd.