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humans are twice as upset about losses as they are happy about wins Any research to back that up? I always thought that was a subjective thing, in that it vari

• mediaman 17y ago
  Yes. Daniel Kahneman and Amos Tversky were the first to demonstrate this behavior. Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of choice. Science, 211, 453-458. However, I don't know enough to answer your question about in-population variance of this trait.
  • mattmaroon 17y ago
    Is that the one with the coin flips? As I understand it an experiment showed that if you put people in a situation where one side of the coin loses $100 and the other side wins $x, for most people $x has to be greater than $200 for them to take the flip.