I used to volunteer with my local college club. During that time, the school won a webby. Probably one of the most undisclosed facts about the schools website

I used to volunteer with my local college club. During that time, the school won a webby. Probably one of the most undisclosed facts about the schools website: beyond students using it, they probably tested the hell out of "does it drive donations" Even nonprofits* have conversions to worry about - they take in donor and grant money. Making sure the site is clear in order to do so is way more important than cool *I can actually name a few nonprofits that do not have this model, but thats because they are secretly for profits if you look through their budgets. They tend to exist in sectors providing services on behalf of the federal government to say the disabled. They don't need to worry about conversions.