The restaurant industry, particularly at the high end, is incredibly reliant on having a good percentage of diners that will order the higher priced dishes and/

The restaurant industry, particularly at the high end, is incredibly reliant on having a good percentage of diners that will order the higher priced dishes and/or high-margin items such as alcohol/desert/coffee. Unfortunately these are the first things sacrificed by diners who still wish to eat out but want to be more budget conscious.