Being cool takes a lot of work. You can't just write one text editor, get your 10 minutes and then carry on. It's a constant battle where you always have to be

Being cool takes a lot of work. You can't just write one text editor, get your 10 minutes and then carry on. It's a constant battle where you always have to be looking for those 10-minutes-of-cool. In other words, people who care about 'cool' have very short attention spans.