While the first type of ad (the 160 hours in 2 weeks for $500 ones) are obviously ignore-worthy, the second I don't see the big deal about. It's simply some ne

While the first type of ad (the 160 hours in 2 weeks for $500 ones) are obviously ignore-worthy, the second I don't see the big deal about. It's simply some new slang around the growing-in-popularity field of software development. It shows the company is light-hearted and paying attention to the community it operates in. I wouldn't call myself a 'rockstar' or 'ninja' but I'm very open to working with a company that doesn't take themselves so seriously. In fact I already do, and I love it. While my current company didn't use these terms in their job posting, I can easily see us doing so -- it's amusing! I said in another thread on this subject a while back that, essentially, it's just another way to say "Senior Software Developer" or "Experienced Ruby Programmer" or whatever without implying age (or even actual years of experience... or worse, education level). In short, let's not take these words literally when they're just meant to evoke a sense of the style of the company. Wanting a 'rockstar' just means they want someone passionate about their tools -- they probably use a Mac or other Unix, they switched to git from subversion, they spend most of their time in the shell. They are interested in discussing and debating what the best tool for the job is, the best approach to a problem, etc. Put even shorter: The times, they are a changin'.