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http://steveblank.com/2009/02/23/theres-a-pattern-here/ http://steveblank.com/2009/02/23/theres-a-pattern-here/ http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705/ref=sr_1_1?ie=UTF8&qid=1249825301&sr=8-1 http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/09...