Very few come up with something that is both audacious enough to be interesting, and realistic enough to pull people in. Usually it's either too pedestrian to

Very few come up with something that is both audacious enough to be interesting, and realistic enough to pull people in. Usually it's either too pedestrian to be funny, or not realistic enough to catch the spirit of fooling people. But that 1 in 100 is enough to keep the tradition going.