Keep in mind credit cards offer 1-2% rewards. So in the end it's probably a 1% effective increase. Bitcoin exchange fees are usually about 1%. And that matters

Keep in mind credit cards offer 1-2% rewards. So in the end it's probably a 1% effective increase. Bitcoin exchange fees are usually about 1%. And that matters unless the merchant is not ever converting his Bitcoin into other currencies, since he would pass on that cost of business to the customer as well. Oh and of course they'd have to offer a discount to Bitcoin purchasers since they're covering the additional CC fee cost anyways if it's the same price.