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Agree with this. Merchants take on absolutely no risk by proposing bitcoin as a payment option because a) they never touch btc b) they still offer the CC altern
by battani 13y ago
Agree with this. Merchants take on absolutely no risk by proposing bitcoin as a payment option because a) they never touch btc b) they still offer the CC alternative. There is no deterioration in customer experience. It's just an additional option that allows Square in this case to tap into a market of evangelistic early adopters who are ready to spend part of their coins.
It's a smart marketing stunt (Square Market has been struggling to compete with more established marketplaces, so this could drive traffic to their service) but in no way points to the evolution of the bitcoin ecosystem. That will have to be measured on the consumer side of the market.