The product is for tracking inbound calls, presumably leads. From the looks of the screenshots, you can see who called, how they were routed, and listen to the

The product is for tracking inbound calls, presumably leads. From the looks of the screenshots, you can see who called, how they were routed, and listen to the recordings. From the site: * Login to your installation of Opencall and add the numbers you’ve just purchased on Plivo. Then define your rules (e.g. when someone calls number X, forward the call to my mobile number or to my SIP address).* * When someone calls your Plivo tracking number, their call will get instantly forwarded to the number or SIP address you defined in Opencall. At the same time, Opencall will log statistics about the call and make a recording of the conversation (if you enable this feature).* So basically, it's call routing and recording, to allow people handling inbound calls (e.g. customer service, inbound marketing, etc.) to track their calls, stats, information, review previous calls, etc.