Great site, well designed, neat. Concept is good. But I wonder how you can/should sustain the avg readers/writer's interest to come back to your site again and

Great site, well designed, neat. Concept is good. But I wonder how you can/should sustain the avg readers/writer's interest to come back to your site again and again. I love Scribd's ePaper viewer, and I believe you can add that to your site as well. Providing a pdf download should be optional and should be upto the creator to let people download. Scribd viewer lets people stay on the site, and then you can throw related essays, related categories, etc outside the reading pane! Build a community around the writings. If I were a writer, and am willing to publish my writing free on your platform, (at least) I would like to create a following around my writing. Letting people download the PDFs doesn't solve much purpose.