Yup. When you have a small amount of traffic this logic really just points out your primary goal should be either getting more traffic or only designing tests t

Yup. When you have a small amount of traffic this logic really just points out your primary goal should be either getting more traffic or only designing tests that should have a large effect. Some people reply to this by saying "Well then we'll just ship it and measure results without testing." That is a test... but it's poorly designed. If you can't see the improvement in a controlled experiment, it's rare you'd be able to see noticeable improvement in before/after.