What about innovation and quality? Let's assume that digital technologies finally make entertainment essentially free. Who will make the good movies? Do we have

What about innovation and quality? Let's assume that digital technologies finally make entertainment essentially free. Who will make the good movies? Do we have lower quality entertainment since it started becoming increasingly cheaper? It would be interesting to see studies on that. Now suppose an analogous situation occurs with food, energy etc. Does this mean we will eventually end up eating pizza every day?