That's a really good point hwork. I think there's a way to deal with it. If Active is what everyone's using, create an interface for your service as well as t

That's a really good point hwork. I think there's a way to deal with it. If Active is what everyone's using, create an interface for your service as well as the Active service, give people a simple interface to Active as a way to introduce them to your service. Build on top of Active so to speak. What you really should try is to build on top of ALL other services and make a better interface to them. That's not an easy task but it might be required to win the market. This idea is taken from Joel Spolsky's essay "Chicken and Egg Problems" http://www.joelonsoftware.com/articles/fog0000000054.html http://www.joelonsoftware.com/articles/fog0000000054.html You should definitely try it, the idea is good and the market is there and you seem excited so go.