Conclusion: "Big Data" is a stupid buzzword and it makes me cringe every time I'm forced to say it to sell some new solution or frame something in a way someone

Conclusion: "Big Data" is a stupid buzzword and it makes me cringe every time I'm forced to say it to sell some new solution or frame something in a way someone who barely knows anything about computer science can understand. It's nebulous. I've seen it applied to machine learning, data management, data transfer, etc. These are all things that existed long before the term, but bloggers just won't STFU about it. Businesses, systems, etc. generate data. If you don't analyze that data to test your hypotheses and theories, at the end of the day, you don't understand your own business and are relying on intuition for decision making.