Seconded - great piece. It speaks of the dangers of loving the product or service while neglecting the business side of things. "The dream of running a small c

Seconded - great piece. It speaks of the dangers of loving the product or service while neglecting the business side of things. "The dream of running a small cafe has nothing to do with the excitement of entrepreneurship or the joys of being one's own boss—none of us would ever consider opening a Laundromat or a stationery store, and even the most delusional can see that an independent bookshop is a bad idea these days. The small cafe connects to the fantasy of throwing a perpetual dinner party, and it cuts deeper—all the way to Barbie tea sets—than any other capitalist urge. To a couple in the throes of the cafe dream, money is almost an afterthought. Which is good, because they're going to lose a lot of it." That happens to a lot of good people, sadly. Michael Gerber covers it pretty well in "The E-Myth Revisited", which I consider the Bible for small business owners. I make anyone I work with read it before we work together. Any entrepreneurial-minded person who hasn't read it would do well to check it out. Amazon, no affiliate link: http://www.amazon.com/E-Myth-Revisited-Small-Businesses-About/dp/0887307280 http://www.amazon.com/E-Myth-Revisited-Small-Businesses-Abou...