That's because that's all "data science" is. A buzzword (phrase?) used to make people who like the sexy sound of "big data" but don't want to put in the effort

That's because that's all "data science" is. A buzzword (phrase?) used to make people who like the sexy sound of "big data" but don't want to put in the effort to become computer scientists or exert the time and effort to learn technical skills beyond whatever trendy statistics software they can find.