What executives say it does... "Facebook’s mission is to give people the power to share and make the world more open and connected." What it actually does...

What executives say it does... "Facebook’s mission is to give people the power to share and make the world more open and connected." What it actually does... (that will be left to the reader.) "Big Data" is often sold as one thing by Enterprise software folks. But what value the data, or processing of it actually has is usually much more dependent on the user and his context (like FB!) and usually doesn't fit as nicely onto a PPT slide. Articles like this usually confuse the PR definition and the analyst definition.