These Boss 3.0 names obscure the old concepts. Google's moves are part of building a "company town." [1] People Operations is "human resources" [2], and its Peo

These Boss 3.0 names obscure the old concepts. Google's moves are part of building a "company town." [1] People Operations is "human resources" [2], and its People Science is the same "scientific management" data-gathering used by slave-owners [3], corporations and the military. Model View Culture minces fewer words about how tech corporations mold their workers' individual identities: (http://modelviewculture.com/pieces/tech-workers-political-speech-and-economic-threat http://modelviewculture.com/pieces/tech-workers-political-sp...) [1] http://www.nytimes.com/2010/02/19/us/19sfvalley.html?pagewanted=all http://www.nytimes.com/2010/02/19/us/19sfvalley.html?pagewan... [2] http://www.google.com/about/careers/teams/people-operations/ http://www.google.com/about/careers/teams/people-operations/ [3] http://hbr.org/2013/09/plantations-practiced-modern-management/ar/1 http://hbr.org/2013/09/plantations-practiced-modern-manageme...