"social gaming" (as in what Facebook fostered) really means something different from good old "multiplayer gaming". It means the application of "social" as a bu

"social gaming" (as in what Facebook fostered) really means something different from good old "multiplayer gaming". It means the application of "social" as a buzzword and business model (meaning to intentionally exploit network effects) to games, like spamming people's facebook walls against their will, giving in-game benefits for spamming the game to other people, etc.