I don't get how this is a scam. Did the people get their thank you, their tshirt, or development kit? AND didn't the company get kickstarted? So the people got

I don't get how this is a scam. Did the people get their thank you, their tshirt, or development kit? AND didn't the company get kickstarted? So the people got exactly what they paid for, and presumably exactly what they wanted. So where is the scam?