Excuse my marketing terminology but I think splunk was only successful because they were the only enterprise "big data" player present on the way to the peak of

Excuse my marketing terminology but I think splunk was only successful because they were the only enterprise "big data" player present on the way to the peak of inflated expectations[0]. Technology wise, it's easy to poke holes in and not even valuable with free indexing tools like elasticsearch[1] coming out and being paired with logstash. And if you think a distributed inverted index for syslogs is the future of real time analytics, you're probably stuck in 2009. 0: http://berglondon.com/wp-content/uploads/2010/07/trough.png http://berglondon.com/wp-content/uploads/2010/07/trough.png 1: http://www.elasticsearch.org http://www.elasticsearch.org