Maybe if you replace "Facebook" with "Walmart" the comparison will be easier. Because that's what FB is, the Walmart of the Internet. It sucks and it could be s

Maybe if you replace "Facebook" with "Walmart" the comparison will be easier. Because that's what FB is, the Walmart of the Internet. It sucks and it could be so much better, but it's packed with "content" and everyone still goes there reluctantly. When you have high hopes for a new player in the game the last thing you want is them buddying up to a company whos whole strategy can be summed up as "find the lowest common denominator". Is this judgement a fair assessment? Of course not. Facebook is just our whipping boy.