You're right it's just a re-purposed .TO domain, but at the time we met with the Tonic guys and came up with the idea the new TLDs hadn't happened yet. AND we

You're right it's just a re-purposed .TO domain, but at the time we met with the Tonic guys and came up with the idea the new TLDs hadn't happened yet. AND we figured it was going to be better than something like .TORONTO (All these new TLDs have suffixes longer than the actual domain names...)