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Sounds like they're cutting off their nose to spite their face. Why not just go with the 100% free route and accept less engagement on their posts? They will

Sounds like they're cutting off their nose to spite their face. Why not just go with the 100% free route and accept less engagement on their posts? They will still profit. People will still come to Facebook and search for them. I'm no fan of Facebook either, but this just seems childish. In the end, it's not Facebook who's hurt. It's them and their FB-only fans.

JohnTHaller 13y ago
Because engagement with the people who like your page is purposely being dropped to 1-2%. So, those 10,000 likes you have won't really matter because only 100 or 200 people will see it. Unless you pay $20 to get all 10,000 to see it and get you another couple dozen likes.
- 300bps 13y ago
  You're right, but you didn't point out the other obvious thing that some people aren't getting: it takes effort to properly post things on Facebook. Add that to only 1-2% of your hard-won subscribers are actually seeing it and it makes it really not worth it.
  - MicroBerto 13y ago
    Has anyone really looked at their Facebook page? Their engagement is low for a good reason - they simply aren't good at posting on Facebook. Go look at their page and tell me: if you were in charge of Facebook's algorithm, would you put that stuff on every person's feed without charging a bunch of money??? I'm by no means an expert, but I know that their posts aren't exactly making me interested in ordering food or talking to them. They do, however, have some posts that went viral, but they're really not suited towards their customer base. It's just not a good feed. IMHO, and obviously also in Facebook's, they don't "deserve" any more attention when there are tons of more successful alternatives for Facebook to show.
    - JohnTHaller 13y ago
      It doesn't matter the page. Facebook itself is purposely turning the algorithm down to weight page posts much less strongly than they weight individual posts. It's Facebook that's pushing it down to 1-2% and has been dialing it back consistently for the last 4 months or so. That 1-2% metric isn't based on people upset about their unpopular pages, it's from inside Facebook itself.

JohnTHaller 13y ago

Because engagement with the people who like your page is purposely being dropped to 1-2%. So, those 10,000 likes you have won't really matter because only 100 or 200 people will see it. Unless you pay $20 to get all 10,000 to see it and get you another couple dozen likes.

300bps 13y ago
You're right, but you didn't point out the other obvious thing that some people aren't getting: it takes effort to properly post things on Facebook. Add that to only 1-2% of your hard-won subscribers are actually seeing it and it makes it really not worth it.
- MicroBerto 13y ago
  Has anyone really looked at their Facebook page? Their engagement is low for a good reason - they simply aren't good at posting on Facebook. Go look at their page and tell me: if you were in charge of Facebook's algorithm, would you put that stuff on every person's feed without charging a bunch of money??? I'm by no means an expert, but I know that their posts aren't exactly making me interested in ordering food or talking to them. They do, however, have some posts that went viral, but they're really not suited towards their customer base. It's just not a good feed. IMHO, and obviously also in Facebook's, they don't "deserve" any more attention when there are tons of more successful alternatives for Facebook to show.
  - JohnTHaller 13y ago
    It doesn't matter the page. Facebook itself is purposely turning the algorithm down to weight page posts much less strongly than they weight individual posts. It's Facebook that's pushing it down to 1-2% and has been dialing it back consistently for the last 4 months or so. That 1-2% metric isn't based on people upset about their unpopular pages, it's from inside Facebook itself.