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But all the marketing people will say "we don't sell products we sell solutions."
by danielweber 13y ago
But all the marketing people will say "we don't sell products we sell solutions."
- wpietri 13y agoI think there's a legitimate version of that. People mostly buy solutions, not products. For example, my projector recently died, so I bought another one. That one didn't actually solve my problem, so I returned it for one that did. So I think a good landing page should make it clear what the solution is. For example, Dropbox opens with "Your stuff, anywhere", with a picture of a phone and a tablet sitting on a laptop. Their product is disk space plus some free syncing software. But they have wisely focused on the solution, not the product.
- dredmorbius 13y agoIf that gets in the way of writing copy that actually converts people, fire your marketing staff.
- tommorris 13y agoIf you don't tell me what you are giving me a solution to, I don't know whether it fits my problem. Also, I generally know my problem better than you do.