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Honestly, at my last company we decided against adding a lot of this information. After measuring, it turned out that a simple, bare-bones landing page convert
by fishtoaster 13y ago
Honestly, at my last company we decided against adding a lot of this information. After measuring, it turned out that a simple, bare-bones landing page converted to signup best. After some investigation, it turned out that, for our business, the overwhelming majority of users showed up already knowing what they were about, rather than by searching "how do I x" or landing there via hacker news. What converted best was a site with our logo to confirm they were in the right place and a big, obvious way to sign up/in.
- btown 13y agoMay I ask what type of product your company is offering? It's great that you have enough brand recognition to make the assumption that people know exactly what you're offering, but I feel that this isn't true even for the biggest brands in certain domains.
- reledi 13y agoI believe the site in question is https://www.expensify.com https://www.expensify.com.
- bloaf 13y agoDo you at least have a link on the landing page that will take a visitor to a product explanation?