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Threes: The Rip-offs
- anigbrowl 13y agoOnce your product is perceived as a generic category and competitors start rushing in, the value of original innovation is lost. Bullshit. There's no way that Marco and everyone else in this situation doesn't leverage being the person(s) who created an entirely new genre when promoting their next project. 'Inventor of the [product category]' is about the most powerful personal branding you could ask for. This blog post is itself a brand-building exercise.