When you've spent hours upon hours deep in the engine room of your product it's SO easy to forget that no one else knows what you've built. Doubly-so if you've

When you've spent hours upon hours deep in the engine room of your product it's SO easy to forget that no one else knows what you've built. Doubly-so if you've come from the corporate world working on a product that already has immediate brand recognition. This is a good checklist.