You know, I almost didn't click on the article because of the nature of the title. But Wired has been consistently good in my experience, so I gave them the ben

You know, I almost didn't click on the article because of the nature of the title. But Wired has been consistently good in my experience, so I gave them the benefit of the doubt. The article lived up to their good reputation in my mind. So that leaves me wondering why they chose such a title knowingly. I suspect it was to poke fun at such linkbaity titles. I also suspect that they rely more on regular readers than being linked to, thus they can allow themselves the risk of being confused for linkbait. Of course, this argument is somewhat one-sided: people who didn't read the article won't bother to come here and tell us whether it lived up to their expectation for the title. In some cases, I do read the HN threads but not the articles just to avoid a website but see what poeple have to say about a topic.