You know I really don't understand all the comments here cheering for a company to go under... they made mistakes and their products were behind the market for

You know I really don't understand all the comments here cheering for a company to go under... they made mistakes and their products were behind the market for quite awhile. but now they have BB10 and it's brilliant and keeps improving (3 major OS updates in the first year). Even if you personally dislike BB10, isn't more choice a good thing for the market?