It's a clever idea if they think the economics are sensible in regards to user acquisition cost. Targeted ads could drive direct e-commerce purchases and recei

It's a clever idea if they think the economics are sensible in regards to user acquisition cost. Targeted ads could drive direct e-commerce purchases and receive high CPMs. The primary problem they face though is securing licensing for Prime SVOD content in an FVOD (i.e. Hulu style) window.