If they improve the usability of BBM a little bit and get wrap some better PR around it, they could pretty easily compete with the other big names in SMS-altern

If they improve the usability of BBM a little bit and get wrap some better PR around it, they could pretty easily compete with the other big names in SMS-alternative social networks (Viber, Line, Kik, WeChat, Kakao). As it is, though -- at least in my circles -- the unwieldiness of the additional fun stuff (like Glympse integration) pushed us back to WhatsApp and Telegram.