Obviously, this could just be corporate PR disguised as a blog, but it seems plausible when I consider how rarely I even go to www.facebook.com. For users not

Obviously, this could just be corporate PR disguised as a blog, but it seems plausible when I consider how rarely I even go to www.facebook.com. For users not on mobile (I'm imagining grandparents), an immersive photo experience creates a nice experience but one distinctly unlike what most mobile users (which is to say, most users) experience. I can see big laptop-screen filling images deemphasizing text and overshadowing some of the utility that FB wants to assume for users. It might seem daunting to share an update that you're making tea for your granddaughter when you seem to be competing with your relatives' screen filling, HD photos and videos. "Immersive" pictures might make you less likely to check your events.