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Out of all the things I learned working in marketing, this was one of the most shocking. Many times, cool news about a particular company or a new products was
by Qworg 13y ago
Out of all the things I learned working in marketing, this was one of the most shocking.
Many times, cool news about a particular company or a new products was written, verbatim, by the company itself.
- ryandrake 13y agoReally, you found it shocking? I thought this concept is pretty much well understood by anyone who's seen an infomercial.
- motters 13y agoI found it shocking when I first learned about it. Previously I had thought that articles featuring in the news were actual journalism, not just copy and pasted stuff from company press releases. It changed my view of what the news is.
- Qworg 13y agoExcept infomercials are known advertising. I had always expected the news to be above it, but "earned media" is totally a thing.
- swang 13y agoYeah Paul Graham writes about this in one of his articles. http://www.paulgraham.com/submarine.html http://www.paulgraham.com/submarine.html