"What we see here might be a begin of the phenomenon known from various app stores: The race to the bottom, where the app developers try to undercut each other,

"What we see here might be a begin of the phenomenon known from various app stores: The race to the bottom, where the app developers try to undercut each other, and prices for the apps drop" What you see here is what's called "A healthy market" its an attribute of capitalism, and its great for customers, and its great for their customers customer. Another "phenomenon" that comes out of a "healthy market" is innovation. People come up with better features, when price alone is not enough to stand out, people will search for something new. We're either going to see A. Bankruptsy from a bunch of old engines or B. Some really great new features that make the product stand out in a unique way.