Fair enough. I agree the interpretation of the data we collect leaves a lot to be desired. Where I work, I've seen good products killed off because of low traf

Fair enough. I agree the interpretation of the data we collect leaves a lot to be desired. Where I work, I've seen good products killed off because of low traffic, but the low traffic was due to people not finding the product due to poor navigation - which in turn was made poor because of marketing requirements to "drive traffic" to their latest short term gimmick. It's a complex web.