"We only optimize. We do what goes up." Deciding what you want to facilitate going up comes down to governance. If you want to give the user a shittier experien

"We only optimize. We do what goes up." Deciding what you want to facilitate going up comes down to governance. If you want to give the user a shittier experience in order to earn more profits, then you can do that. But you leave yourself open to someone providing the better experience and losing them altogether.