Shareholder value and revenue aren't necessarily the same thing at very early stage companies. Shareholder value can be built through brand recognition and int

Shareholder value and revenue aren't necessarily the same thing at very early stage companies. Shareholder value can be built through brand recognition and integrity, and sacrificing that for short term revenue is destroying long term shareholder value. Shareholder value should never be at odds with the goals of the company in the ways you described. It could, on the other hand, be at odds with your personal goals (i.e., blocking a small exit), but that's very different.